Plastic Surgery Essay Example for Free

Plastic Surgery Essay Research Paper Outline Plastic Surgery Section Specialties Recruiting and Retention Fund November 6, 2012 Attn: Mr. Eric J. Harris, Q.C. From: Stan Valnicek, MD, Section Head †Plastic Surgery Dear Mr. Harris Thank you for setting aside the effort to audit our accommodation for the SRRF. We have attempted to sort out it into sensible segments speaking to the issues that we face as a Section. Our contention depends on information from the accompanying sources: 1. Canadian Institute for Health Information http://www.cihi.ca 2. Clinical Services Plan (MSP) BC Payment Information 2010/11 report (Latest) 3. Study of our segment participation †October 2012 (83% reaction rate) I I have remembered the crude information for the reference section to this accommodation. We have attempted to utilize the most recent accessible informational indexes from sources free to our area all together be reasonable and precise in our cases. I am glad to give all extra documentation and supporting proof for things in this accommodation as required. The objective of this accommodation is to ensure the arrangement of open emergency clinic based plastic medical procedure benefits in the territory of BC. Late media consideration in the Vancouver Sun has carried light to the significant delays our patients face in the open framework: http://www.vancouversun.com/wellbeing/Operation+Delayed/7494235/story.html Part of the open issue identifies with restricted emergency clinic assets in the BC general human services framework. Obstructions to enrollment are fundamentally determined by accessibility of OR time and the ability of Health Authorities to give the vital assets to new specia lists. Low compensation affects enrollment in zones of the territory that are constantly underserviced since serious provincial open doors exist across Canada in any event, when major urban regions are very much staffed. Our principle issue as an area is maintenance of specialists inside the open framework and this is essentially determined by noteworthy intra and between commonplace pay errors that put us close to the base of every careful claim to fame. Research Paper Outline 0. Meaning of Plastic Surgery Plastic medical procedure is a misconstrued claim to fame and it is astonishing to us how unavoidable the misguided judgments are among the general population as well as our partners in the clinical calling. Media depictions of restorative medical procedure have prompted terrible mutilations and destructive perspectives, which throughout the years have had noteworthy negative effect on our calling and especially on compensation for open work. Plastic medical procedure as a strength became out of the need to address the administration of complex injury mending issues in patients with serious consumes, spinal rope wounds, significant injury or deformities brought about by the extirpation of diseases. This is as yet the center of our calling today. One hundred years prior skin joining didn't exist and even moderate consumes were lethal or prompted serious contractures and long lasting handicap. Patients who had bosoms or parts of thei r face evacuated spent their residual lives deformed and frequently evaded. Spinal string harmed patients lived with gigantic bedsores seriously confining their versatility and autonomy. Kids brought into the world with innate oddities, for example, facial clefts were alienated or more regrettable. Those of us who do missions to the third world see the consequences for patients and families in locales where plastic careful consideration isn't promptly accessible. Plastic specialists have additionally been pioneers in tissue transplantation, wound recuperating, nerve recovery and tissue designing. Reconstructing structure and capacity has prompted the improvement of totally new zones, for example, hand and wrist medical procedure, facial injury medical procedure, craniofacial medical procedure, microsurgery and skin malignancy the board. In the region of BC our plastic medical procedure segment gives most of care in the accompanying zones: Disease and injury to hand and wrist Disease and injury to the face Burns Congenital deformities of the furthest point or face Reconstruction for abandons from malignant growth removal Pressure bruises in spinal line harmed or fundamentally sick patients Complex injuries Severe contaminations including necrotizing fasciitis Primary tumors of skin and delicate tissue Microsurgical reattachment of cut away appendages or body parts (scalp, ear and so forth.) Microsurgical transplantation of tissue Gender reassignment medical procedure We are additionally the third or fourth busiest careful assistance (out of 10) as far as crisis medical procedure because of our inclusion of most of hand, wrist and facial wounds. ii Research Paper Outline I. Enrollment and Retention A: Demographics iii Preceding introducing our information, I might want to explain a portion of the fundamental segment factors. We by and by perceive a sum of 81 BC plastic specialists (characterized as those with Canadian accreditation through the RCPS(C) or global identical) inside our Section in BC. A portion of these are low maintenance, semi-resigned or in principally private practice. These serve an expected 2012 BC populace of 4.5 million (Statscan 1). So as to decide â€Å"full time† specialists, the Medical Services Commission (MSC) characterizes a cut off for low billings. This progressions yearly and is as of now set at $82,100 yearly MSP billings or less. With this metric our numbers drop to 52 dynamic specialists for the most recent year information was accessible (2010/11)2. Government (MSP) plastic medical procedure enumeration information varies somewhat as they incorporate any individual who â€Å"bills† basically out of our area of the charge plan as a â€Å"Plastic Surgeon†. There are around 3-5 of these doctors and may incorporate Orthopedic specialists with an essential hand medical procedure practice or transitory locums. For the motivations behind this accommodation, we will utilize the most present MSP informational collections for the accompanying reasons: they are promptly accessible to the BCMA and to each area. the BCMA utilizes them for their own counts and designations any apportioned assets legitimately advantage doctors charging out of the plastic medical procedure area of the expense manage 1 2 http://www.statcan.gc.ca/ig-gi/pop-bc-eng.htm Medical Services Plan (MSP) BC Payment Information 2010/11 report appended Research Paper Outline B: Plastic Surgery Manpower in BC over recent years iv In the event that one glances at the numbers from the MSP dataset throughout the previous six years, our development as a segment appears to be huge. I have contrasted us with all other careful claims to fame (9 segments) and clinical fortes (18 segments). No doubt the complete number of BC plastic specialists developed quickly for a long time with a leveling off in the last two. 3 18% 16% 14% 12% 10% 20% Plastic Surgery Anesthesia 8% 6% 4% 2% 0% Other careful claims to fame Medical Specialties Outline 1: 6 Year Trend in BC Physician Manpower more than 2005/06 Baseline taking a gander at complete doctor numbers per class 3 Clinical Services Plan (MSP) BC Payment Information 2010/11 report joined Research Paper Outline v At the point when one applies the semi-resigned/low maintenance installment cutoff (set by MSP) to decide the pattern in â€Å"full time† plastic specialists, the numbers change significantly. Here the information shows that in spite of an expansion in anesthetists, clinical masters and other careful fortes in general, the quantity of full time BC plastic specialists has dropped over the most recent 6 years. 20% Plastic Surgery 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 Anesthesia 15% 10% 5% 0% Outline 2: 6 Year Trend in BC Physician Manpower more than 2005/06 Baseline seeing full time doctor numbers per classification - 10% - 5% Other careful claims to fame Medical Specialties The MSP charging information shows that regardless of a 17% expansion in the quantity of plastic specialists in the region more than 6 years, the number who bill over a base cut-off and would be viewed as full time has dropped 7%. This pattern is as a conspicuous difference to the development of other claim to fame bunches in BC. The number of inhabitants in BC from the 2006 to the 2011 evaluation developed from 4.1 million to 4.4 million for a 9% expansion. Another perspective on information shows that in 2005/06 just 19% of BC plastic specialists were charging under the $82,100 cutoff while in 2010/11 the extent had developed to 35%. The effect of this on community to plastic careful consideration is colossal. Research Paper Outline C) Manpower issues identified with enlistment and retirement vi Our UBC Medical School has a preparation program for plastic specialists. We generally produce 2-3 alumni every year. Given a populace of 80 specialists and a profession length of 30-35 years one would envision requiring 2-3 new specialists every year in BC. The greater part (88%) of UBC graduates remain in the area (in view of an audit of all alumni since 1971) and this is reflected in the ascent in all out plastic specialists in BC in the course of recent years. An ongoing overview of our BC segment enrollment (86% reaction rate) shows 55% feel their emergency clinic is understaffed for plastics and a further 8.6% call their circumstance seriously exhausted. A full 70% of respondents might want to enroll at least one plastic specialists to their locale in the following 3 years. The main three boundaries to enrollment were OR accessibility, collaboration of the Health Authority and low MSP compensation contrasted with different areas. Just 17% felt that accessibility of reasonable a pplicants was an issue for enlistment. The significant inquiry is this: Why has the quantity of full time plastic specialists dropped over the ongoing multi year term as appeared in Charts 1 and 2 in spite of development in every single other gathering? The appropriate response we accept lays in a quickening and significant move in our sections’ labor and center from the open framework over to the private (corrective medical procedure) segment. D) Private (Cosmetic) Plastic Surgery †Myths and Realities The private or restorative practice in plastic medical procedure has existed since our strength begun. Numerous perspectives about private medical procedure mirror the circumstance either in the media (film/TV depictions of restorative medical procedure) or depends on chronicled conduct (30 years back private medical procedure was the space of the individuals who had �

Business Ethics Case Study for Ethical Dilemma - myassignmenthelp

Question: Examine about theBusiness Ethics Case Study for Ethical Dilemma. Answer: In the given contextual analysis, The Auditors Dilemma, it is seen that Alison is encountering a moral difficulty. Alison has investigated and seen that robbery of cash is occurring in the association through wrongly dated solicitations and the head of procurement, Greg Berg knows about the episode and is effectively engaged with it too. She is in strife with respect to whether she ought to carry out play out her responsibility or be faithful to her manager. Alison knows about the way that she had consented to submit to the IIA code of morals and as an examiner, it is her obligation to break down whether the companys budgetary framework is satisfactory just as compelling. Thusly, there are different elements she should consider while taking a moral choice which would assist her with making the correct decision (Hartman, DesJardins MacDonald, 2014). The investigation of the contextual analysis from the Act Utilitarian viewpoint uncovers that it would be untrustworthy for Alison to pay the solicitations early. On the off chance that Alison consents to give her help to Greg, she would be influencing the business procedure of the organization since the business group would not be performing sufficient for satisfying the standard necessity. Aside from this, the odds of this burglary being found is high and would have an incredible negative effect on Alisons vocation. In case of Alison not detailing this burglary, she would be legitimately damaging the Kantian morals. The Kantian morals express that an individual should consistently keep the code of morals and not trick her bosses. The examination of the case from the Rule Utilitarian point of view uncovers that Alison has numerous commitments to follow which incorporate organization approaches, bookkeeping codes and morals, organization laws, etc. The Rule Utilitarian hypothesis expresses that an individual is ethically obliged to adhere to those guidelines, which have a positive effect or outcome. In any case, it is hard to come to an end result with respect to the outcome until the impact of keeping the guidelines in broke down among all the people working in the association. The examination of the case as per the at first sight obligations expressed by Ross, it uncovers that both Alison and Greg are legitimized from their individual perspective. In any case, considering the heaviness of the action occurring, both the people know that the training is dishonest in nature. Along these lines, it is Alisons employment to decline the installment of the solicitations and report the action to the higher specialists. It tends to be closed by expressing that the Kantian hypothesis might be the best in choosing a game-plan that should happen. Alison has all the option to treat her manager and individual workers as a methods since her genuine obligation lies with that of answering to the bosses of the organization (Bowie, 2017). Partaking in the burglary would imply that Alison has flopped in maintaining her standards and playing out her activity, which intends to foul up with her bosses as opposed to her manager or collaborators. References Bowie, N. E. (2017).Business morals: A Kantian point of view. Cambridge University Press. Hartman, L. P., DesJardins, J. R., MacDonald, C. (2014).Business morals: Decision making for individual trustworthiness and social duty. New York: McGraw-Hill.

Managing Communication Coursework Example | Topics and Well Written Essays - 750 words

Overseeing Communication - Coursework Example SOK †Fitness isn't a special case with regards to suitable administration of data as it is the skirt of staying serious and pertinent in the market2. Individuals from the advertising group in SOK †Fitness run over a wide scope of date in their every day activities a large portion of which are noteworthy for compelling dynamic in regions of improving the picture and exposure of the Fitness Center. The data that gets at the removal of the showcasing group is exceptionally worried about the money related and deals parts of the Fitness Center. Data and information is gathered from the both inner and outside sources. Inside information is gathered through regular association with the clients. For example, the showcasing group determines a wide scope of data from the visit reports by the business work force, got and conveyed orders, return inwards, client enquiries, deals solicitations, and recorded costs3. Marketers’ communication with the customers gives a fundamental we llspring of auxiliary data which can be utilized for showcasing research. A wide scope of data is additionally gathered from the outer sources which incorporate yet not restricted to Government measurements, Trade affiliations, Commercial administrations, National and worldwide foundations. The greater part of the data assembled from outside sources doesn't legitimately mirror the issues and business procedures of the organizations4. Notwithstanding, they depict a total information about the undertakings of the whole business. Such data is viewed as pertinent in light of the fact that it is assembled from different administrators in the wellness place and as such they are profoundly significant statistical surveying purposes5. Before data is organized in SOK †Fitness it is first classified into whether it ought to be organized or unstructured. Organized data alludes to data which ought to arranged utilizing indicated rules and rules for accuracy and convention while unstructure d data doesn't require rules and rules when being designed. Unstructured information will be utilized for unstructured choices while the organized data will be utilized for organized decisions6. Another significant point to consider when arranging data in the Fitness Center is the degree and recurrence of utilization. PC framework will be utilized for designing the data assembled from different sources that is both interior and outer sources. The executives data frameworks, Expert Systems and Decision Support Systems will be utilized for arranging and parade of the information accumulated from interior and outside hotspots for an exceptionally comprehensible data that would ease dynamic procedure. As of now arranged data will be put away in optional capacity gadgets, for example, PC hard circles and the minimized plates for future utilization7. Advertising group in the SOK †Fitness are depending on the simplest method of putting away data assembled from different sources just a s the as of now organized data in PC hard circle and conservative plates as this doesn't include over the top spending on capacity of data. The decision of a storeroom will affect the viability on the information in future. An off-base decision will mean critical harms on information stored8. The put away data

A Midsummer Nights Dream Essays - Hermia, Demetrius,

A Midsummer Night's Dream In Shakespeare's A Midsummer Night's Dream the human adolescent characters begin to look all starry eyed at absurdly, and the character Bottom states, O what tricks these humans be. They are silly since they act like kids. In spite of the fact that Lysander, Hermia, Demetrius, and Helena show up grown-up, when they are enamored they act absurdly. The four high school sweethearts are fools. Demetrius is an idiot since he is ignorant that his adoration changes all through the play. Toward the beginning of the play Demetrius doesn't cherish Helena. (II ii,line 188) Demetrius says, I love thee not, in this manner seek after me not. (II ii,line 194) Consequently, get thee gone, and tail me no more. In III ii, Demetrius in the wake of being squeezed starts to adore Helena. (III ii,line 169-173) Demetrius says, Lysander, keep thy Hermia; I will none. In the event that e'er I adored her, all that adoration is no more. My heart to her yet as visitor astute stayed, And now to Helen is it home returned, There to remain. This demonstrates he is a numb-skull, since he is not mindful of his changing adoration for Helena. Helena is an idiot since Demetrius doesn't adore her yet she still continues pursuing him. Demetrius shows no adoration for Helena. (II i,line 227-228) Demetrius says, I'll run from thee, and conceal me in the brakes, And leave thee to the leniency of wild brutes. (II i,line 199-201) Do I lure you? Do I talk you reasonable? Or on the other hand rather do I not in plainest truth Tell you I don't, nor I can't cherish you? Demetrius plainly delineates to Helena that he has no intrigue, yet Helena continues. (II i,line 202-204) Helena says, And in any event, for that do I love you the more. I am your spaniel; and, Demetrius, The more you beat me, I will grovel on you. (II i,line 220-222) Your prudence is my benefit. For that It isn't night when I do see your face, Hence I think I am not in the night; This demonstrates Helena is a fool since Demetrius doesn't adore her, yet she despite everything continues. Lysander is a blockhead since he convinces Hermia to dodge demise and flee with him. Hermia must wed Demetrius or she will be put to passing. (I i,line 83-88) Theseus says, Set aside some effort to stop, and, by the next new moon-The fixing day in between my adoration and me, For everlasting bond association Upon that day either get ready to bite the dust For noncompliance to your dad's will, Or else to marry Demetrius, as he would, Hermia doesn't adore Demetrius. (I i,line 140) Hermia says, O damnation! To pick love by another's eyes. Hermia adores Lysander. (I i,line 150-155) On the off chance that, at that point genuine sweethearts have been ever crossed, It ezds as an order in fate. At that point let us educate or preliminary tolerance, Because it is a standard cross, As because of affection, as musings and dreams and moans, Wishes and tears, poor extravagant's adherents. Lysander has another option thought. (I i,line 157-159) Lysander says, I have a widow auntie, a dame Of incredible income, and she hath no youngster; >From Athens is her house remote seven groups. (I i,line 164-165) Take forward thy father's home tomorrow evening, And in the wood, an alliance without the town. Lysander is a moron since he persuades Hermia to chance passing also, flee with him. Hermia is an idiot since she chances demise for affection. Hermia is to wed Demetrius, or be killed. (I i,line 95-98) Egeus says, Disdainful Lysander, valid, he hath my adoration, And what is mine my affection will render him. What's more, she is mine, and all my privilege of her I do bequest unto Demetrius. Lysander recommends a thought. (I i,line 157-159) Lysander says, A great influence. In this way her me, Hermia. I have a auntie, a widow Of incredible income, and she hath no youngster; Hermia concurs with the thought. (I i,line 168-169) Hermia says, My great Lysander, I vow to thee by Cupid's most grounded bow, (I i,line 178) Tomorrow genuinely will I meet thee. Hermia is a dolt since she is gambling demise for the love of Lysander. In this manner this demonstrates, the four young darlings are fools. (VI I, Theseus states) Sweethearts and

Coca-Cola Great Britain Industry Analysis - Free Essay Example

Coca-Cola, Great Britain Industry Analysis Summary The following is a survey of the soft drink industry from the perspective of the company Coca-Cola, Great Britain outlining the various industry environment forces and competition climate. It evaluates the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s capacity in term of its competitiveness and competencies, and offers some recommendation for medium-long term strategies. Table of Content Company Background Coca Cola, Great Britain (CCGB) Soft Drink Industry and Key strategic Issues EPISTLE Analysis Environmental impacts Psychological impacts Institutional Political impacts Social impacts Technological impacts Legal impacts Economic impacts Porters Five Forces Rivalry Threats of substitutes Buyers power Threats of entry Suppliers power Evaluation Analysis of Key Activities Competencies and competitiveness Comparisons Positioning Critical Success Factors Recommendatio ns References Appendices Invented on 8th May 1886 by Dr. John Styth Pemberton in Atlanta, Georgia, USA, Coca-Colas inventor did not realize the name Coca-Cola would one day take over the world by storm. Coca-Cola was sold as soda fountain in Jacobs Pharmacy in Atlanta with annual rate of sales amounting to $50 compared to todays average consumption rate of more than one billion drinks per day in 200 countries. Thus Coca-Cola had a humble beginning but robust current success (Canadean 2004). Coca-Cola first came to the United Kingdom in 1900 when Charles Candler brought the syrup on a visit to London. Soon the UK also began regular soda fountain sales at various locations including Selfridges and The London Coliseum. More than a century later, Coca-Cola is still celebrated as a historic favourite soft drink in the UK endorsed by public, celebrities and athletes alike (Canadean 2004). With the acquisition of Cadbury Schweppes plc in 1999, Coca-Cola has increased its product range in Britain and elsewhere to include Coca-Cola, Diet Coke , Coca-Cola Cherry, Fanta, Sprite, Lilt and Five Alive as well as Dr. Pepper, Oasis, Kia-Ora and Malvern water to name a few. The Coca-Cola brand thus became the focus for CCGBs operations for product innovation, business efficiency and future development as it increased diversification and niche markets for the health conscious groups and athletes (Canadean 2004). In 2004, Coca-Colas market share in the carbonated soft drinks category in the UK had been 45.3 percent while in the non-alcoholic beverages it has a share of 9.9 percent (Canadean 2004). The company in the UK operate at two levels: Coca-Cola Great Britain (CCGB) is the marketer for The Coca-Cola Company brand to consumers and to protect its trade marks in the UK. On the other hand, the operational level is handled by Coca-Cola Enterprises Ltd. which is the local bottler responsible for the manufacturing, distribution, sales and trade marketing of CCGB. These two partnering organizations is a system which has been c reated to further the companys strategy locally in the UK along with its 5000 employees in Great Britain (CCGB Website 2005). The food and drink manufacturing industry in the UK has a turnover of  £66bn, accounting for 14.8 percent of the total manufacturing sector. It employs some 500,000 people which represent 13.7 percent of the manufacturing workforce in the UK. Exports in 2004 account for  £9.7bn while imports came to about  £21.9bn. It is the largest spending category among industries whereby consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s expenditure in food and drink came to  £147.7bn. In 2003-4 the average gross weekly household income had been  £570 out of which  £418 had been the average household expenditure. Of this  £43.50 was on food and non-alcoholic drinks (Food and Drink Federation 2005). More narrowly, soft drink consumption in 2004 account for sales of  £11 billion out of which  £1.6 billion had been VAT revenues. The soft drinks industry employs about 20,000 people. Consumption average per person in the UK during 2004 had been 229 litres. According to the British Soft Drink Association the average has fallen from 96 litres per head to 82 litres since 1984 due to the rise in demand for bottled water and low calorie drinks. (Euromonitor Report 2004). According to a Euromonitor report on soft drink industry, 2004 had been a year categorized by rising interest rates, reduced sales, and decreased optimism from the consumers. Manufacturers in an attempt to salvage their performance increased spending in promotions, sponsorship and discounted products. One of the reasons for the decreased sales in soft drinks had been perhaps due to the fear of child and adult obesity in the UK forcing many consumers to forego their regular sugar carbonates in-take and instead opts for diet carbonates, fruit juices and bottled water. Soft drink manufacturers continue to create variety in the diet category so as to offer to this niche market. Alternatively, the sports or energy drinks category have also increased in its popularity due to the special events such as Euro 2004, Wimbledon and Olympics. These events helped marketers to exploit opportunities in salvaging their sales levels which they have managed to secure functional drinks market of about 83 percent in 2004. This niche market along with the diet market seem to have gained support from consumers as there is a growing number of sports drinks available in vending machines along with diet drinks (Euromonitor Report 2004; British Soft Drink Association 2005). As a mature demand market, soft drinks are lagging in innovation and brand categories as opposed to other industries. The mature product types have concentrated on brand extension whereas consumers are looking for innovations so that they can have more products to choose from. Nevertheless, the soft drinks industry is considered to be one of the most successful despite its temporary downturn. The future is inherent in product category like fruit/vegetable juices which has grown 4 percent in 2004 as opposed to bottled water by 9 percent and carbonates 3 percent. Health consciousness will drive consumers to more healthy options which create more opportunities for the soft drinks players (Euromonitor Report 2004; British Soft Drink Association 2005) Environmental impacts The soft drinks industry in the previous years has experienced a decrease in sales growth due to the adverse effects of the natural environment. Bad weather experiences as well as global climate changes have had a great impact on the local consumers. Summer sales have not increased due to decreased sunny days, a factor critical for an industry which relies on seasonal sales. For the year 2001 for example, industry saw a decrease in consumption level in the UK (Britvic Soft Drink Category Report 2003). The British Soft Drinks Association (2005) has also predicted that the climate change would continue to impact industries as far as 2010. Psychological impacts Recent debates on public health have given rise to the fear of obesity among children and adults especially women. This has given rise to a change in the perception of consumers that soft drinks with high sugar content is harmful for health forcing many to eliminate soft drinks from their average in-take and some turning to fruit juices, diet drinks and bottled water. This psychological fear has given rise to a new trend in the industry. According to Christopher Banks President of British Soft Drinks Association, Over the past twenty years, while overall consumption of soft drinks has risen by 129 percent, the total added sugar content of those drinks has barely increased at all. Growth in diet drinks, demand for low calories, no added sugar drinks, and bottled waters thus have replaced the growth of normal soft drinks (British Soft Drinks Association 2005). Institutional Political impacts The government in the interest of the consumers have enforced stricter regulations on soft drinks industry. Accurate and meaningful labelling information to construct a balanced diet has been mandated. Information such as nutrients, calories and health values allow consumers to have better choices in constructing a balanced diet. Association and exports to the European Union have also subjected the industry to restrictive approaches to nutrition and health claims in foodstuffs by manufacturers (British Soft Drinks Association 2005). Social impacts The UK society as discussed earlier is undergoing a social change as more and more consumers are becoming health conscious, shopping only for healthy options and disregarding those that might contribute to an unbalanced diet. This wave of social change is expected to have a greater impact on the kind of products soft drinks manufacturer sells in the coming years. Technological impacts Mandates from the EU and the British government to reduce pollution in manufacturing processes have forced many soft drinks companies to watch their CO2 emissions quota so as to sustain the greenhouse effect within their operating environment. Consequently, firms are trying to focus on sustainable strategies and technologies that support this regulation. Apart from that the government have also developed a movement for improving the skills and productivity levels of those working in the industry to support superior service and sustain competition (British Soft Drinks Association 2005). Legal impacts Apart from the mandates from the UK government and EU for green environment, it has also been observed that the industry is also affected by the new law Part III of the Disability Discrimination Act enforced in October 2004 (British Soft Drinks Association 2005). According to this law all service providers in the private, public and voluntary sectors must comply with the industry guidelines for vending machines to meet the specifications of the Act (British Soft Drink Association 2005). Economic impacts At the present the soft drink industry is highly sensitive to the environmental changes but this would also have a negative economic impact on the industry as companies in the industry are forced to reduce their production of normal colas and concentrate on alternatives to compete with consumer spending share. Rivalry There is intense competition among the top soft drinks companies which compete at all levels such as pricing, product categories, supply chain, locality for distribution as well as substitutes. Furthermore, rivalry also stem from new entrants which create a highly competitive environment for operation. Threats of substitutes The soft drinks industry is a mature industry that is categorized by strong growth rates at over 5 percent in value, and it is constantly changing as consumer behaviour changes. Consumers today readily substitute soft carbonated drinks for healthier alternatives like bottled waters, fresh juices from fruits and vegetables and hot drinks etc. Companies within the industry have to keep up with these changing tastes (Britvic Soft Drink Category Report 2003). Buyers power As a result consumers have a high buying power over the sellers. They are the price dictators who demand soft drinks producers to cater to their changing needs such as low calorie drinks, flavoured diet drinks and the new wave choices for fruit juices and bottled water. Threats of entry As a result of the high level of substitution, the soft drinks industry is not only threatened by the entry of carbonated category but also from others such as hot drinks, fruit juice makers, yoghurt and bottled water producers. A new category entry to the current categories is energy drinks which have perked the interests of athletes and young consumers. This is evident from the replacement of Sunny Delight by Red Bull (Britvic Soft Drinks Category Report 2003). Suppliers power One of the most important aspects of the soft drinks operation is its bottling. The associated bottling industry is considered to have significant power over the soft drinks syrup industry. It tends to affect the soft drink manufacturers in terms of agreements for retailing, distribution and area growth. Analysis of Key Activities CCGBs is perceived to be a successful industry leader with high volume growth in the carbonated as well as still drinks category. It heads up the brands it produces. It is continuously innovating brands with recent inclusions like Diet Coke with Lemon/Vanilla, Coke Zero, Sprite 3G, Lilt, Five Alive, Coca-Cola Cherry and its premium juice brand Oasis Fusion (Production problems delay 2005; Britvic Soft Drinks Category Report 2003; Coca-Cola Adds New 2005). The company is also actively engaged in marketing campaigns that is based on the concept of think global, act local. Successful campaigns include I Wish in 2004 created in the UK and exported to other markets (Brandfame: Coca-Cola 2005); and digital media through its iCoke campaign (Coca-Cola adds new strand 2005); CCE the foundation to the companys success on the other hand have been observed to have faced problems with smaller bottlers who supply to the company to meet market demand. Working in conjunction with a supply chain that has its own cultures, processes and ways of doing thing is difficult as it means trying to improve the efficiency of bottlers in order to respond to the consumers (Theodore 2005). Competencies and competitiveness CCGBs most competitive competency is perhaps its Coca-Cola system that innovates constantly to keep up with the business trend and consumer needs. CCGBs supply chain is consistent with the parent company which has spent much of its time in creating strategic alliances and product extensions and packaging to continue to sustain the interests of niche markets (Theodore 2005; Britvic Soft Drinks Category Report 2003). Comparisons Despite these facts it is Pepsi which gain through double digit growth in value and in volume as compared to CCGBs performance. Although Coca-Cola may boost its sales with every new product launch the fact remains that these new brand launches do not help it sustain growth rate. For this reason the shelf life for Coke products is slowly decreasing to be replaced by Pepsi and Robinsons two of its rivals in the UK soft drink industry (Britvic Soft Drinks Category Report 2003). Positioning Fizzy drinks sales according to the survey by Britvic Soft Drinks Category Report (2003) have started to dwindle to be replaced by still drinks such as fruit juices accounting for 75 percent of the UK household drinks consumption. This therefore has positioned the soft drinks company like Coca-Cola to the third subcategory instead of the first. Critical Success Factors Coca-Cola however, has an upper hand over its rivals such as Robinsons which focuses on fruit juices as well as PepsiCo which focuses on the young generation soft drink consumers. Coca-Cola through its product extensions have access to both type of consumers as well as many in between such as health conscious women and children, young individuals, working individuals as well as sports athletes etc. This deep penetration into the various market categories not only places CCGB at a critical strategic position but also allows it to explore niches within them. Apart from the above, CCGB along with its parent company have sustained its supply chain by forming strategic alliances with the local bottlers which rivals put in the secondary category of business strategy. Bottlers as mentioned earlier, play an important role in dictating the flow of distribution as well as allow the company to become responsive to consumer needs. Given the above discussion it is concluded that the compa ny is expected to grow in the next five years albeit at a slower rate as compared to rivals such as PepsiCo. To resolve it needs to take the following steps: Direct its strategy towards branding by concentrating its campaign towards younger generation who are brand conscious and the major soft drinks drinkers. Even they too are becoming health conscious which is the more reason why Coca-Cola should follow its competitors suit by capturing the young crowd to dominate its products (Vignali 2001). Once established, it should concentrate on maintaining a consumer base to sustain growth in the long term (Lynch 2005; Thomson 2005). Secondly, CCGB should also concentrate on product innovation as it can be observed the environmental change, legal mandates and social change are directing the flow of the soft drink industry towards healthier diet and liquid in-take (Lynch 2005; Thomason 2005). Diversification to hot drinks and such other substitutes would prevent the company from produc ts dying out due to maturity in the market. To sustain, products flavouring strategies would no longer help as this is only for short term satisfaction for the consumers. Lastly, CCGB should try and explore what is essentially important to the British culture. Uniqueness in product differentiation can be created through this aspect. Thompson, J. L. 2005, Strategic Management: Awareness, Analysis and Change, Thomson Learning. Vignali, C. 2001, Virgin Cola, British Food Journal, Vol. 103, No. 2, p. 131-145. Author not available, Oct 2005, Business: In hot water; Coca-Cola, The Economist. London: Vol.377, Iss. 8447; pg. 78 Theodore, S. Oct 2005, Playing to win, Beverage Industry. New York: Vol.96, Iss. 10; pg. 28. Author not available, Sep 2005, Brandfame: Coca-Cola. Marketing. London: pg. S18. Author not available, Jul 28, 2005, Coca-Cola adds new strand to Zero brand to reach youngsters, New Media Age. London: pg. 3. Author not available, Jul 7, 2005, Producti on problems delay launch of Oasis fruit juice, Marketing Week. London: pg. 6 Author not available, 2003, Britvic Soft Drinks Category Report 2003, Online accessed on 30-11-2005 available at: https://www.britvic.com/NR/rdonlyres/eplx7e5fmarisw473ahhvfwuvnmf5fitybfzvt23molleocuamqyuxbz5ikbtlqu5rrg2lti2zj5olkmzitf2qm7xgf/category+report+2003.pdf Author not available, 2004, Company Background: Coca-Cola Great Britain. Canadean. Author not available, 2005, Company Structure, Coca-Cola Great Britain Website, Online accessed on 30-11-2005 available at: https://www.coca-cola.co.uk/citizenship/about_us/cocacolaenterprises.html Author not available, 2005, Industry Statistics Food and Drink Federation. Author not available, 2004, 2004 sales à ¢Ã¢â€š ¬Ã‹Å"Armageddonà ¢Ã¢â€š ¬Ã¢â€ž ¢ Euro Monitor, Online accessed on 30-11-2005 available at: https://www.euromonitor.com/Softdrinks Author not available, 2005, British Soft Drinks Association Annual Report 2004-2005, Online access ed on 30-11-2005 available at: https://www.britishsoftdrinks.com/htm/sv/PDFs/AnnualReport2005.pdf Lynch, R. 2005, Corporate Strategy. Prentice Hall. Soft drinks range comprise of: Carbonated drinks 46% Still and dilutable drinks 29% Bottled waters 15% Fruit juices/nectars 10% And classified according to balance diet as: Regular 27% Low/zero calorie 49% Bottled water 15% Fruit juices 9% Source: British Soft Drink Association Source: Britvic Soft Drink Category Report 2003 Source: Britvic Soft Drink Category Report 2003 Source: Britvic Soft Drink Category Report 2003 Source: Britvic Soft Drink Category Report 2003

Roy Hankinson Company

The Roy Hankinson Company is one of the well known companies which were established in 1975. They are consisting of five units which are: Blasting and protective coating Commercial painting Specialist decoration and restoration Property Services and High performance coating This company became one of the prominent Painting and Decorating contractor of the UK. They managed to enter into a prestigious Dulux Trade Contract partnership in 1999. Internal factors Manpower This is one of the most important factors of this company. The top level management of The Roy Hankinson believes that their employees should get enough training to improve their skills. They strongly believe in team work. This believes would take them towards the long way. The employee member of Roy Hankinson relies on certain guidelines. They are discussed below: The employee members practice their own interest behind their advancement. This quality defines their successful career which indicates that the company itself is successful. The positive part of this feature is that, the employees could implement these skills in their personal life with their family members and friends to spread the advanced knowledge in the entire society. In case of work the standard quality is maintained in the company. This truly makes them different from other companies. The company makes sure that, every employee members could occupy their chance to express themselves. Without competing with the rivals, it would become impossible for The Roy Hankinson to survive. This is why to open their options of utilizing their full effort, they exercise to be competitive. Being faithful to the company and all the team member is a fundamental theme. This company takes care of this portion very precisely. If this matter is not being concerned, then the confidential information of the company would be passed in no time. It would be easier for the rivals to pay one of the Hankinsons to provide them their confidential information. This way they will out of the market with no trouble. It is the Roy Hankinsons sincerity for which they learn to be fair with each other. Working in team opens every hopeless door. It is becoming a challenge everyday for each companies and an award for the once who managed to work in a team. Team work empowers to complete a task on time or even before the deadline which facilitates the team members to move on to the next task. For most of the companies team work generates conflict. This leads a work towards delay completion. All this link to bad performance, competition among the team members which bankrupts the company. The Roy Hankinson is one of the companies who managed to avoid the entire above complex and follow the direction of revenue. It is also significant to behave like a professional person and take a good care of the appearance in order to be a complete business people. The Roy Hankinson accepts well dress up and certain manners. This plays an important role for their image. If their employees are not professional with each other and always gossips, laughs and whispers about their personal life, then to their client their goodwill will have no value. The work atmosphere will be a total disaster and destructive to those people who are there for work. Some of the companies even have some definite hair style and dress up. For example, most of the banks from all over the world are very concerned about these factors. There are also some companies with poor appearance and unsatisfactory behavior. Usually they do not survive still the end. Finally, The Roy Hankinson has no such records but following professionalism with well appearance. Promising policies The Roy Hankinson pursues some to run their company. Without the legal registration, in the long run it dissolves a company. This would drive away the existing customer and the potential customer will be long gone. This is why The Roy Hankinson seems to be straight about its policy. Their encouraging policies are discussed below: The key point of a successful business is to be committed to its customer. That is exactly what The Roy Hankinson goes along with. They work hard to always provide the best possible service to their customer. Customer comes at their list of first priority. They attempt to be devoted to their customer by improving their Management Quality System from time to time. They believe that one disappointed customer could bring an unfortunate for their business. They make sure that their products are environmental friendly. All sort of pollutions, injuries are ignored by their company policy. Employee members are the considered the biggest asset for their company. This is why they continuously invests on enhances their employees skills. This principal is an enormous support for the employees moral and the society will also be benefited by these. Some of the successful companies expect their employees to be effective right from the beginning for their company. This is because they do not want to invest any amount of money on training them. The Hankinsons makes sure that their employees are prepared to overcome the load at work with no question. Suppliers play a vital role in case of any business. In the company policy, it is also mentioned that the suppliers should be treated as they deserve. If the supply is delayed, then the customer will go home without the products/services. Some of the manufacturing companies forget to treat their suppliers effectively, which results very slow loss in their business. These have been taken care by their employees very carefully. Supports the ethical views of the belonging society. Ethic It is another area where the company pays attention. People with different cultures, religions and aged work at The Roy Hankinson. It is justified that, they should be known or awarded for their work not for where they came from. On the other hand, they should neither be ignored as racism. This company strictly believes in valuing each people for their work. Health Safety and Training Coordinator The Roy Hankinson employs a team on health and safety. Their job is to cure any injuries from the employees. Their action is also observed by the director, to make sure that their employees are treated fairly even when they are physically not well. They have been also awarded few times for their Health and Safety department. Originating a better work environment with spiritually and physically well people motivates them to perform at their best. External factors Knowledge Transfer Partnership (KTP) This is one of the biggest sources where they get their innovative ideas. This program is supported by the UK government. Usually these sorts of programs are very expensive to bear, so it is the companys benefit that they are receiving the free of cost innovative ideas. This academic team generates a two year plan by the instruction of the company. This is because without the companys instruction, the objective will differ. Since this team members are the student of Liverpool John Moores University, their promotions will also be in cost of free process. Supplier The company maintains well mannered relationship with their. This is because, without their suppliers corporation they could be bankrupt. Corporate Social Responsibility (CSR) is an enormous duty from all the successful businesses to the society. When the society suffers from flood or any kind of natural disaster, The Roy Hankinson assists them from their profit. In fact they have their own five formulated strategies which they implement as the CSR such as, treating, managing, observing, protecting and being a responsible neighbor to the environment. Being a complete responsible company, they revise the societys necessity. Besides all these above factors would be noticeable for their image, goodwill and publicity, which are sometimes unattainable even with money. Environmental policy statement This statement mentions the sincerity of the company towards the society. They ensure that their company is harmless to the environment. By the use of Environmental Management System, they achieve their set objectives about the environment. Customer They are honest, punctual and caring about their customers. They believe that, this is the best way to capture customer. This is why they have massive amount of loyal customer in the established market. Competitors The rates of the competitors are apparently very high, as they are already a reputed and award winning business. Being followed by the rivals is one of the positive prospects for the business, because it will motive the business to be more active and advanced. Conclusion From all the above discussion, it is evident that The Roy Hankinson is not only sincere about their internal aspects of the achievements but also the external aspects. They are genuinely connected with linkage of a successful environment. Some of the successful companies are not concerned about the society and people they are dealing with. They Roy Hankinson Company is not one of them, they maintain their image with the certainty and care on the employees, environment without pollution. Task 2 Introduction There are several mannered of performing a business, two of them are, Business to Business and Business to Consumer Relationship Marketing. The businesses follow The Levels Of Relationship Marketing in order to sell products according to their market share, targeted profit and grant responsibilities. The significant foundations of Business to Business relationship marketing: Relationship The relationship based between companies and suppliers in the Business to Business relationship marketing usually occurs between companies and suppliers. Money transaction The rate of transaction is always in massive amounts. Buyers and sellers In these types of businesses, only buyers and sellers are not very highs. For example, the relationship between The NCC Education and Daffodil Institute Of Information and Technology is Business to Business relationship marketing and these types of buyers and sellers are not very high in the market. Buying and selling habits The buying and selling habits are scheduled and formal. As both of the buyers and sellers own big companies, it is transparent that, their quantities of responsibilities are also elevated. To avoid the time wastage, they schedule their meetings. Exchange The action of interchange occurs on agreements. Since they are so formal in case of their buying and selling habits, they prioritize all their documents on meetings, transactions, transportation and etc. Distribution The businesses do not have to plan about the distribution channel with different strategies an enormous amount of money. This section can be taken care of with being slightly concerned. Level Of Theory High Medium Low Margin Margin Margin Many customers Accountable Reactive Basic or Reactive /distributors Medium customers Proactive Accountable Reactive /distributors Few customers Partnership Proactive Accountable /distributors FIG: Level of Relationship Marketing/Level of Theory A business man should pay attention on certain marketing areas with the correct combination of customer natures before financing. The above graph illustrates the exact formula. The five levels of marketing investments are described below with the chart: Accountable Marketing This type marketing pays special attention to their customers. After selling products/providing services, they contact their customer to know if any adjustments are needed. They continuously carry out their duty by providing the after sales service enthusiastically. According their marketing strategy, the customer should have their rights to complain and recommend any innovative ideas. Reactive Marketing It is almost the same as the Accountable Marketing. The difference is that, in this marketing system they do not spend too much money for after sales service. They try their best to increase their market share by catching numerous amounts of customers. Basic Marketing They are only concerned about selling their products/services. After the customer walking with the products/services, the company is not curious about it. Proactive Marketing This type of marketing holds high or medium level of margins with medium or few customers. They are interested on improving their products/services from the customers recommendation. Partnership Marketing They are consists of high revenue with few customers in the market. Since they own high revenue, they place their effort on gaining many customers. For The Roy Hankinson Company, it would be a wise recommendation to choose Accountable marketing in order to sell their products. This is because, they are already a well known company who managed to grasp many customers for their products/services. They apparently have many competitors following them, that is why should ask for their customers suggestions and try to satisfy their demands in the long run. Differentiations of Business to Business and Business to Customer Relationship These two types of businesses are very separate from each other. Even if both the businesses carry high risks, but eventually they are very different from each other. For Business to Business marketing, there are different tools and techniques required than the Business to Consumer relationship marketing. The one recognizable difference between these two marketing relationship is that, for the Business to Consumer relationship there are countless manufacturers but for the Business to Business marketing relationships the manufacturers could be countable. The differences between them are shown below: Business to Business relationship marketing Business to Consumer relationship marketing 1) The rate of investment is high but the number of competitor, consumer and risk is comparatively lower than the Business to Consumer marketing. 1) The level of risk is very high because, there are varieties of items under one product, various numbers of consumer and competitors although the investment is not as much as the Business to Business marketing. 2) Huge amount of money is not expended on advertisements to attract the buyers. 2) Promotion is one of the vital factors of these types of businesses. Large amounts of money are expended for this sector. If the advertisements do not take place accurately, the products might get rotten in the warehouse. In other words, the company could face loss. 3) Market segmentation is not an effective case for these types of businesses. 3) Market segmentation plays an important and effective role for these types of businesses. 4) The conflicts between the buyers and suppliers might cause unexpected consequences. 4) The misunderstandings between a company and their customers might not last for long, if the company is sincere enough. 5) Suppliers authorize high chance on the buyers of cheating. 5) Low chances are available for the businesses to cheat on their customers, as they are so many in numbers. Conclusion It is vitally important to recognize the difference between Business to Business and the Business to Consumer relationship marketing. This is because from the above approvals, it is noticeable that if the Business to Business company spends too much money for their promotions instead of gently looking for buyers it would be a total loss for their business. Task 3 Introduction In a business environment, chances occur in no time. To cope up with the customers change of taste, the businesses frequently changes their tools and techniques to stay in the competition. Similarly The Roy Hankinson Company faces the exact same problems. For the near/further future, The Roy Hankinson Company certainly has to bring out innovation into their products/services. The four ps The four ps/marketing mix stands for: Product The Roy Hankinson Company has higher possibilities of facing competition in case of the product quality. This is why they have to be strong in their core competence for the future. Under the product/services, there are segments which have to be kept into consideration. Such as, Quality This is the key point which has to be maintained in the long/short run for The Roy Hankinson Company. This is because, they would not want to offend their customers. From the 5 to 10 years of the future, maintaining the standard quality will be even more advanced and sincere. This is because, by that time the society will be surrounded with latest technologies which will enable them to ensure more about the quality in a much easier process. People will also have more money in their hand so, they will of course choose the best for the products/services which worth the payment. Services This is another option which The Roy Hankinson Company should be very cautious about, as they are a service based company. They should employ vastly experienced people for their customer service department. Even if The Roy Hankinson Company is straight with their customer, they should have an extra department for the continuous customer suggestions. This would ensure their customers, that the company is devoted about their customers. With their customers best suggestion they would uninterruptedly reach on the top of the success. Warranties This is another mannered of making promises to the customer. If anything goes wrong during the period of warranties, they should change or preferable replace the defect. Predicting the forthcoming future, it would be worthwhile for The Roy Hankinson Company to perform something extra every time their customer calls them for a defect. For example, they could provide any of their services free of cost according to the choice of the customer. These activities will be protective for their companies image and the customers will also be satisfied. Features The Roy Hankinson Company should offer variety of features for their customers. In the future, from their profit they could arrange some more varieties apart of their services. Such as, painting and decorating related products, so that their customers will not have to look for these similar products out The Roy Hankinson Company. The advertisements for the new features will be easier and inexpensive for them because, they are already a well known company. Design The Roy Hankinson Company should keep an option of variety of designs for their painting and decorating services. Customers should be able to choose the best after going through numerous amounts of collections. These options sometime confuse a customer. This is why, they should employ some specialist to help select the customers. Price The price will always be set depending on the products/services. If there would be any betrayal in the case of price, then it would be loss of customers for the company. There are some important concepts for the price ant they are: Discounts This is a prominent way of attracting/impressing the customers. During the occasions of Christmas, New Year, Holy Eid The Roy Hankinson company could offer some discount to stay in the customers first choice. Forecasting the future ahead, the company could store their entire customers data of their Birthday, Anniversary, and Valentines day to send them special surprises. Payment options There should be various payment options available for the customers. Not only offline payment methods would be sufficient but also the online payment methods would have to be available. In 5 to 10 years time people would already forget about the offline payment processes, a part of some traditional people. Promotion Without the promotions being effective, the products/services will be at the warehouse forever. This is the most expensive sector in the whole marketing mix. Selecting the correct advertising method is very important. This is because, promoting a product/service which is already in an established position would only waste the companys money. There are plenty of points which have to be taken under consideration before selecting the correct promotional method. Promotion is the other word for the company to communicate with their customers. The Roy Hankinson Company has the ability to invest an enormous amount of capital for their promotions. Since technologies would even more demand in the future, it would be wise for them to promote most of their products/services through the use of internet. This is because, the more time is running the more people are getting themselves busy towards work suing the technologies. People would be able to watch the advertisement while they are checking their mails, playing games on their mobile, electronic billboards and etc. Place (Distribution) Locating the products/services at the right place at the right time is the important fact of distribution. This section is also responsible for the warehousing, conveyance and the record control. Since The Roy Hankinson Company consists of five units of services, they have to unaffectedly be at the targeted place on time. Or less, the customer will lose their hope and faith on this company. To be at the safe side, the company could organize software through which the traffic jams, speed needed and distance of the targeted location could be calculated. If the traffic jam is heavy, the company could call up for that particular service to the nearest department of their own. This way their customers would rely on them. Marketing strategies over the next 10 years The marketing strategies will definitely reach development over the next 10 years. The change of strategies from 5 to 10 years of The Roy Hankinson Company would be beneficial in such a way: The demand for the internet marketing will increase. People will have less time in hand to go through a piece of paper to figure out an advertisement. They would be able to know about the advertisement while they are working in the office, walking on the road, waiting for the bus or in the bus. These ways would save their time and inform them about a certain change or about new products/services. Still there could be some conservative people who will not get the use of internet, for those groups few offline advertisements will be advantageous. Through the help of advanced technologies, they would be able to improve their internal management system. The partners such as, consultants, advisors will definitely demand for much more flexibility than nowadays. These days a company provides such partners with cars, huge amount of payments and sometimes even more. By working with more partners, they could spread their business even more. The company might have to provide them with companys apartments, for their vacations, medications and etc. Customer service relationship will be much more active than these days. The Roy Hankinson Company already is fair enough with their customer by providing them with their best services. For example, to save the companys time and money they could organize some machine through which the customers could fulfill all their queries by typing it. When it will be the case of physical attendance, employees from the company will attend the required place to help the customers. Conclusion It is always beneficial for a business to forecast any changes for their businesses. It helps them to stay ahead from the competitors and satisfy the customers change of taste. The Roy Hankinson Company is already enough concerned about their customers, it would not be an extra effort for them to predict the future benefits for their company and customers. On the other hand, it is always better to stay ahead from the competitors.

Report on the Security System at Natividad Medical Center

Security plan This final part of the project contains an in-depth and comprehensive report on the security system at Natividad Medical Center. Using relevant peer-reviewed and technical reports, I devise an analysis plan that explains thoroughly, how I will analyze as well as evaluate Natividad Medical Centers Hospital Computer Information Systems (HCIS) network and its hospital-grade systems infrastructure and technology components. In this comprehensive report, the details of what is going to be analyzed is presented as well as how I am going to analyze the systems (process and tools). The criterion for measuring the various elements is also presented. The rationale behind the choice of the elements is also presented. What is to be analyzed in the system? The analysis is going to involve a scrutiny of the Natividad Medical Centers Hospital Computer Information Systems (HCIS) network and its hospital-grade systems infrastructure and technology components. The analysis is going to be carried out in line with the requirements of Patient Safety and Health Insurance Portability and Accountability (HIPAA) Acts, the Joint Commission (TJC) as well as other national and international regulatory bodies. All elements of information assurance and security are to be ascertained. In this regard, information availability, confidentiality, integrity and security are our primary concerns (Dennis,2005).As indicated earlier, the hospital industry is governed by tough laws andShow MoreRelatedSystem Analysis and Recommendation Report of Natividad Medical Center859 Words   |  3 PagesSystem analysis and recommendation report In this section, I present a system analysis and recommendation report on the Natividad Medical Centers Hospital Computer Information Systems (HCIS) network and its hospital-grade systems infrastructure and technology components. The system analysis report details the findings of the system analysis in the part of system vulnerability/risk assessment as a critical component of the security plan. Why the system vulnerability/risk assessment was carriedRead MoreRisk Assessment Tools1220 Words   |  5 Pageshowever, they perform them differently (Schreider, 2003). Each product is a questionnaire based on the type of organization, asset value, etc. More sophisticated products also allow importation or links to data from penetration tests, intelligence reports, and other risk-gathering formats. They also perform calculations for risk probability and rank each risk by level of importance. The comprehensive design calculates loss estimates, such as ALE, and financial metrics (cost of mitigation and returnRead MoreThesis About Call Center Agents14127 Words   |  57 Pagesreview mates in a local review center headed to many local BPO companies here in our city. BPO or business process outsourcing involves the contracting of the operations and responsibilities of specific business functions (or processes) to a third-party service provider. Employees who work under these companies are referred as call center agents or customer service representatives. Any graduates here in the Philippines has once in a while heard things related to call center companies, etc. Undergraduates

The Conflict Theory, And The Symbolic Interactionist Theory

In every society, no matter how culturally diverse, people identify with their own specific â€Å"in-groups†. Unfortunately, this idea of a set of people that we identify with creates a rift in how we interact with others. One way society demonstrates in-group bias is based upon social class. â€Å"Greater income inequality widens the social distance between different income classes and thereby reduces the overall level of trust† (Lei and Vesely 2010:1). This basic level of trust and biased views affects the tendencies of self-control, crime, and deviance. Deviance, the violation of social norms, and crime are evident in every community across the world, but how each culture deals with their view of these things is unique to their own society. This is also evident in how different sociologist perceive deviance; The Conflict Theory, The Functionalist Theory, and The Symbolic Interactionist Theory. 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Fracking and Drilling Letter - 660 Words

Fracking or hydraulic fracturing is the process of drilling over a mile underground to extract natural gas from shale rock deep below Earths surface. The vertical well then turns ninety degrees horizontally to trap natural gas. Fracking makes it possible to produce natural gas from shale that were once unreachable. Horizontal drilling and vertical drilling allows fracking fluids (A mix of water, sand, and various chemicals) to insert shale area. This creates new channels in the rock and natural gas is extracted. This drilling process can take up to a month. After the drilling process is over, the well is cased with cement to keep the groundwater protected. Fracking can create over 204,500 jobs within just four years and billions of dollars. Fracking is great economically, but it also has its downsides. Crime rate has increased 16.1 percent in violent crime and a 10.3 percent in property crime statewide in 2010-2011. The increase in crime has been driven, in part, by higher crime rate s in the state’s western counties where the shale oil fracking is occurring. In 2009, fracking started in Ohio. From 2009 to 2010, fracking wells increased. Earthquakes in that same area increased 125 percent as well. In 2012 the earthquakes decreased because there was no more drilling in the area. One small farm in Bradford county was offered $100 per acre from an oil company to frack on their land. Little did they know that the fracking could cause damage, so they signed the lease. When theyShow MoreRelatedThe Need to Stop Fracking616 Words   |  3 Pagesfracking is the process of getting natural gas from from shale rock deep into the ground. to get the natural gas we have to use a thing called horizontal drilling, horizontal drilling allows us to go deep into the ground and injected high pressure fracking fluids into the shale area and when they have the cracks in the ground for the oil to go through and they put sand to hold open the cracks and keep them open this is th e process of fracking. Tell the recipient of your letter why you chose to shareRead MoreHow Does Oil Affect Our Lives Depend On Oil1689 Words   |  7 PagesInterior of which Fall had oversight and authority. Before these happenings oil companies already had their eyes on the reserves. They drilled oil wells around the same area and even ciphered from the same oil deposits underground via directional drilling. 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Of which they disclosed thatRead MoreTaking a Look at Fracking2174 Words   |  9 PagesResearch Fracking Have you ever thought about what it took to get the goods you own from the manufacturer home? It may seem hard to believe, but â€Å"96% of the manufactured goods we use every day contain products that were made possible with natural gas feedstock† (energyfromshale.org). Aside from my third period global teacher lecturing for a living, he makes great amount of money fracking. At first glance the word may be misread or even start a few chuckles here or there. Fracking has huge potential

Being A Practicing Surgeon, Atul Gawande Essay - 1699 Words

Being a practicing surgeon, Atul Gawande approaches the dilemma of aging from a unique perspective. The study and implementation of traditional medical practices, he suggests, contributes to a problem solving, solution-based approached to over coming the hurdles of old age. The medical field, he says, puts the entirety of its focus on fixing the concrete problems that patients come into the emergency room with, instead of focusing on the best overall solution to satisfy the patients primary desires at the end of life. It is a very valid and important point. Why put tens of thousands of dollars into a chemotherapy treatment plan to lengthen a persons life, if it only ends up yielding a few extra weeks and causes tremendously more pain and suffering? At what point does being alive become not worth it, especially when the patient sees not benefit, but more suffering? This is the issue within the modern medical system that bridges the gap with medicine and aging studies. Aging studies, w ith its theories and concepts, hopes to present a solution to the problem that Gawande points out in such detail and with so many personal examples. How can the things that are most important to the patient be provided without all the intrusiveness and extraordinary expenditures of our healthcare mentality? In summary, aging studies seeks to mend the discontinuity between the stone-faced objectivity of medical solutions and, as Gawande puts it, â€Å"what matters in the end†. Being Mortal, in one wayShow MoreRelatedThe Soul Of A Doctor Essay1752 Words   |  8 Pagesnurse, and anytime I would wait for her shift to end in the office, I would watch her do tons of paperwork that took up to three hours to complete. It drove me insane, but as I grew older, much older, I realized I wanted to help people. My idea of being a doctor expanded when I would read many articles on social media about their experiences that made them become some of the best doctors in the world today. 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Overall, I have found that three overpowering themes in this novel are security versus autonomy, a need for pragmatism surrounding the concept of death, and our medicalized society’s devaluation of hospice and palliative care. Regarding these themesRead More Increased Patient Responsibility1565 Words   |  7 PagesPatients visit their doctors expecting to be diagnosed, prescribed, and treated. For several patients, this optimistic outlook is in fact the order of things. But, for many others, medicine is an experimental endeavor and very human in nature. Atul Gawande, in his collection of essays entitled Complications: A Surgeon’s Notes on an Imperfect Science, sheds light on this view of medicine as a field of possibilities and dead ends, improvements and failures. I n spite of the many changes brought forthRead MoreReview Of Atul Gawande s The New York Times Bestseller Being Mortal2112 Words   |  9 PagesIn the New York Times bestseller Being Mortal, surgeon and author Atul Gawande tackles just what may be the most difficult challenge of his profession, learning how to handle the ‘end-of-life process.’ Throughout his book, he recites the stories of several individuals, in which the trajectory from a state of independence to one of death can easily be traced in each. Although Gawande does acknowledge that death is inevitable, he emphasizes that individuals of society, especially those that work inRead MoreThe Value Of Teaching Bioethics781 Words   |  4 Pagesperspective, Dr. Atul Gawande, in his book, Being Mortal (2014), drives home several important points as a 50-year-old practicing surgeon at Brigham and Women’s Hospital in Boston. In his introduction, Gawande points to the weekly seminar he attended, â€Å"calle d Patient-Doctor—part of the school’s effort to make us more rounded and humane physicians†, indicating that, in his case, â€Å"the purpose of medical schooling was to teach how to save lives, not how to tend to their demise†. Furthermore, Gawande explainsRead MoreHistory Of American Medical Ethics825 Words   |  4 Pagesâ€Å"45% of pediatric residents queried in a 2004 study rated their ethics education as fair to poor (Kesselheim et al).† From an individual perspective, Dr. Atul Gawander, in his book, Being Mortal (2014), drives home several important points as a 50-year-old practicing surgeon at Brigham and Women’s Hospital in Boston. In his introduction, -Gawande points to the weekly seminar he attended, â€Å"called Patient-Doctor—part of the school’s effort to make us more rounded and humane physicians†, indicating thatRead MoreThe History Of Surgery : Surgery1581 Words   |  7 Pages10/1/15 The History of Surgery We’ve come a long way in medicine but the beginning was rough and painful. But what is surgery? Surgery is a profession defined by its authority to cure by means of bodily invasion. The risks of cutting into a living human being have always been feared, the benefits have only climbed slowly up and soon started to show improvements. But the changes to surgery have proved the development of the human races ability to heal their own. Surgery today is probably no longer theRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesPersonality? 147 Point/Counterpoint Millennials Are More Narcissistic 155 Questions for Review 156 Experiential Exercise What Organizational Culture Do You Prefer? 156 Ethical Dilemma Freedom or Lack of Commitment? 156 Case Incident 1 Is There a Price for Being Too Nice? 157 Case Incident 2 Leadership from an Introvert’s Perspective 158 6 Perception and Individual Decision Making What Is Perception? 166 Factors That Influence Perception 167 165 Person Perception: Making Judgments About Others

Gatsby Essay Essay Research Paper Gatsby EssayWho free essay sample

Gatsby Essay Essay, Research Paper Gatsby Essay Who is the existent hero of the fresh Nick or Gatsby? discuss In the novel the great Gatsby we can look at two people as the heros, but they are both heros in a different mode. Nick could be seen as a hero because of the manner he struggled to assist Gatsby recognize his dream and the other hero is Gatsby himself who we can see as a hero because of the manner he took the incrimination for the adult female he loved and she didn t even acknowledge him after his decease. Nick was born in the hapless portion of town but still although funny did non hold any existent desire to be portion of the rich adult males universe. It was kind of brought upon him by Gatsby who need him in his program to acquire to Daisy. He was the piece of the mystifier that Gatsby was losing for so long he was the losing nexus in the concatenation of events that would continue. We will write a custom essay sample on Gatsby Essay Essay Research Paper Gatsby EssayWho or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some could name what he did, acquiring Gatsby and Daisy together an act of a adult male who was a Hero or merely an act of kindness towards another human being. I tendency to see Nick as being a hero in some ways because of the manner he thought but non truly in the manner he acted he wasn t excessively strong or brave like the typical stereotype we have a hero to look like. Nick was more of a modern twenty-four hours hero in his ain right. Gatsby on the other manus although non a hero in the sense of a physically strong adult male who saves the lives of hard-pressed people. But he is a hero more in the sense that he is wholly devoted to one adult female most of his lif vitamin E. Then when it looks as if she is traveling to acquire into problem for the decease of Mrytle after she hit her with Gatsby s auto Gatsby heroicly comes in and conceal the auto and destroys the grounds to salvage his hard-pressed princess from a penalty that he could non manage seeing her return. Then after the enquiries into the accident have finished he rests back waiting for the storm of rumors to blow over but in non allowing Daisy take the incrimination he has shifted all the intuitions onto himself and when Mr Wilson hears about the rumor he is filled with choler towards Gatsby so he kills him. Some may state Gatsby died a heros decease and so there are those who may state he died out of stupidity. So to make up ones mind who is the existent hero we have to look at what most people perceive A hero to be like is it a hero like Nick person although he doesn t show any features of a typical hero he is still a hero in the sense that he was responsible for the reunion between Gatsby and Diasy. Or maybe it could be the fact that he helped person recognize their dream before it was to late he was Gatsby s hero person who put into Gatsby s life what he had been hankering to hold. It could be said that Gatsby was the hero because of the manner he acts and the manner he is so devoted to Daisy but still it is questionable wether or non he was a hero. He was in fact put in the book to look like the hero but people who read deep into the book and derive a full apprehension of it can see that in most ways Nick is more of a hero than Gatsby.

Dynamics of Successful Personality Development and Projection

Question: Describe the context/situation that has created the problem? Answer: I am from Dubai, UAE, one of the beautiful places in Middle East. I started my student life in GEMS Jumeirah Primary School, which is considered as one of the top school of Dubai, UAE. After completing my primary education in that Primary School, I went to USA for further study. Initially my parents decided to continue my education in GEMS Wellington International School, but they changed their mind and sent me to USA, as there is a better opportunity of study. My mother is my first teacher who taught me everything and under her guidance, I started reading and writing various books. Though my mother is a mathematics teacher, she significantly grew the interest of reading fairy tales and adventure stories inside me. In my childhood, I used to read a huge number of storybooks and my parents used to buy various books for me. My father is a government employee and he is in Drug Enforcement Administration. I have seen my father to write in this regard a lot since my childhood. When I was child, I was unable to understand and thus did not feel any interest in his writing. Gradually with the course of the time, I stated learning various things about the Drug Enforcement, this has seriously grown an interest in my mind, and I want to know more about this topic. I completed my graduation in Mathematics in the year 2010 and now I am pursuing for my master degree level. After choosing Mathematics as my subject, my mother is the main influencing person as from my childhood I have seen my mother teaching mathematics to her students. She grew the interest in me to do further study and now I have decided to carry on with this subject and want to be a professor in mathematics. Apart from my parents, one of my mathematics teachers was my inspiration and he made me fall in love in this subject. In my school days, I used to read various mathematics books from my school library and solving the mathematics problems were fun to me always. Writing is a most useful technique of communication in todays world. According to my own opinion, writing can say those things that you cannot express in your oral communication. In previous days, my writing was not so attractive, but the thought of my vision that I want to express from my writing was medium level. I tried to improve my writing skill and for that reason, I spending a lots of time in my writing. Sometimes teachers advised me how to make my writing better. Sometimes they also pleased my few performance of writing. They inspired me all time of my schooling period to improve my writing skill. In my writing, sometimes I did many grammatical errors. At the certain time, I realized that I need to learn how I can express my thought to improve my learning. For maintain that rule, I prepared myself to find out my own problem on grammatical errors in writing skill. I concentrated on my focus and after that I succeed. In my entire college life, I read some books about detective stories. That was my favorite section of my reading. My favorite writers are Arthur Conan Doyle, Agatha Christie, etc. Besides this, I liked to enhance my outer knowledge and for that reason, I also liked to read the encyclopedia. As I was adventurous type, I liked to follow Map books and Travelling Guide books. According to the writing, that time I was improved me for any kind of writing such as academic writing, application writing, essay writing, report writing or any kind of assignment writing. According to that time, I was also famous to my friends group for my writing and my outer knowledge. One thing that I am maintaining still now since my college life that is Diary Writing. This is a very helpful process to improve the writing. According to my opinion, the diary writing should be maintained by those entire people who need to improve their writing skill and find out the self mistake as well. References Bhatti, J.R. The Dynamics Of Successful Personality Development And Projection. New Delhi: Dorlilng Kindersley (India), 2011. Print. Jumeirahprimaryschool.com,. 'GEMS Jumeirah Primary School - Dubai'. N.p., 2015. Web. 14 Sept. 2015. Wellingtoninternationalschool.com,. 'GEMS Wellington International School - Dubai'. N.p., 2015. Web. 14 Sept. 2015. Myers, Brian. "Han Sorya and North Korean Literature: The Failure of Socialist Realism in the DPRK."Journal of World History25.2-3 (2014). Ricci, Ronit.Islam translated: Literature, conversion, and the Arabic cosmopolis of South and Southeast Asia. University of Chicago Press, 2011. Phan, P. C. (2015).In Our Own Tongues: Perspectives from Asia on Mission and Inculturation. Orbis Books.

Teleflex Canada Essay Example

Teleflex Canada Essay Aimed Course Instructor Compensation Theory and Practice (HARM 380) School of Business North South university Subject: Submission of the case on Telexed Canada- A Culture of Innovation. We would like to thank you for assigning us coursework for the course Compensation Theory and Practice. This case study has given us the opportunity to combine our theoretical knowledge with a practical scenario In the case. We worked as a team to solve the case as you taught in the class. We would like to thank you for giving us the opportunity to solve the case and work with a strong and reliable team. We believe that the knowledge and experience that we have acquired while working with this case will Immensely help us In our future professional life. We have tried to make use of our best knowledge to analyze the project as meticulously as possible and it surely had offered us the opportunity to enhance our knowledge on Compensation Theory and Practice of Telexed Canada. We have concentrated our best effort to achieve the objectives of study and hope that this endeavor will serve the purpose. However, we will always be ready to provide any further clarification that you may require. Sincerely, Group A HARM 380, section 1 1. We will write a custom essay sample on Teleflex Canada specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Teleflex Canada specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Teleflex Canada specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In the next section we have discussed analysis of the case that consists of the Theme which outlines most challenging factors that involves the publics resentment the main essence of the case where we discussed about details in their compensation and incentive policies. The Main Issue part has however picked up the most important significant point of the case. It may be noted that Main Issue has ended up with question how it can be solved or how the whole situation is resolved. We have done PESTLE Analysis of this case where Political factors arose with Telexed. Accordingly economical factors determines the current position of a country in the global market is as necessary as to see whether the country falls under developed or developing nations, then economical factors of the country is one of the main factors that should be considered. Social factors includes the difference that environment has brought up in the stores and their development in the growing market. Telexed has used the extensive technology to save time and effort and Legal factors are important for ensuring ethical practices in the business. Lastly, environmental factors include the competition that they faced. The Human Resource Issue is the statement that talks about how Telexed has been operation in consequences of issues that arose during their daily successful operation. In Recommendation, we have tried to dig out the problems that Telexed Canada faced and emphasized giving the best solution on developing effective and efficient employment structures or other cost effective means of HER management more practicable solution within limitations and restraints. Lastly, in Implementation we have discussed how to solve the problems broadly. We have discussed how to implement and conduct to resolve all the problems. No. Name Page No. 01. Background 02. Theme 9 03. Main Issue 10 PESTLE Analysts 11 05. HER Issues 18 Recommendation 21 Implementation 26 Telexed Canada is a counterpart company of Telexed Incorporated and it is best known for the innovations in the manufacturing industry which consists of products from many range for instance from marine hydraulic steering to heat equipment for both the trucks and buses industries over the past 30 years. It is also regarded as the pioneer of designing and manufacturing hydraulic and thermal technology products. By maintaining a variegated and consolidated culture inside the company, the many has been able to create revolutionary products- products that have been meeting the demands of customers over the past years. And, it has the potential of becoming a leading company in nearer future as the growth rate is very high. Ethnicity Innovation of Telexed Canada Telexed Canada that is a partition of Telexed incorporation is well prominent for the production of a variety of products which includes marine hydraulic steering systems, trim components for marine propulsion, heating equipment for the truck and bus industries, a range of proprietary fluid controls, and field cook stoves for the manufacture of hydraulic and thermal technological products. The company had to go through many questions that arose in many different manners. Telexed Canada Executives had to face various questions for instance if the size would inhibit the ability to innovate or not, would increased corporate centralization at Telexed Inc. Impact Telexed Canadas ability to respond quickly to new market opportunities, Could the culture of innovation in Telexed Canada be transferred to other parts of the company and what was the appropriate level of corporate support and control accessory to foster innovation and high performance at Telexed Canada and at other Telexed business units. Inside Telexed Canada there was a consensus that continual innovation in product design, manufacturing, and marketing was critical to the success of the organization. Telexed Incorporation is a diversified manufacturing company, which was headquartered in Limerick, Pennsylvania, Just outside Philadelphia. The company had three principal business segments. Which are as follows: Commercial Medical Aerospace They built many range of products for several companies. A mixture of products for automotive, naval, and engineering markets, including manual and automatic gearshift systems, transmission guide controls, mechanical and hydraulic steering systems, vehicle pedal systems, heavy-duty cables, hoisting and rigging equipment for oil drilling and other industrial markets; mobile auxiliary power units used for heating and climate control in heavy-duty trucks, industrial vehicles, locomotives and fluid management products for automobiles and pleasure boats were manufactured by the commercial segment. Telexed Inc. Also concentrates on manufacturing health are supply and surgical devices including anesthesiology devices, sutures, legation solutions, chest drainage systems, and high-quality surgical and orthopedic instruments. They have more of these segments which deals with the manufacturing of commercial and military aerospace, power generation, and industrial turbine machinery markets. Aerospace businesses provided repair products and services fo r flight and ground-based turbine engines; manufactured precision-machined components and cargo-handling systems; and provided advanced engine surface treatments. Products in the Commercial segment were generally produced in higher nit volumes than that of the companys other two segments. Marine and Industrial Hydraulic Systems Telexed Canada began during the year 1974 when Telexed Inc. Purchased part of Chaplain Engineering, as mall machine shop in Vancouver that was developing hydraulic steering systems for boats. At that time, another Telexed unit was producing marine steering systems with mechanical cable steering. Telexed Canada available before. Telexed Canadas hydraulic steering systems and they are as follows: Sea Star Sea Star Pro Bay Star All of these were designed to enable more comfortable control of pleasure boats. These products fundamentally changed the marine steering industry. In 2004 Telexed Canada sold more than 100,000 Sea Star systems, an increase of more than 30% over the previous year (retail prices for the higher-end products ranged from about $1 ,500 per system, while lower-end systems were about $250). The company had an estimated 95% market share in North America and 50% share in markets outside the continent. Telexed Canadas steering products were usually among the highest-priced products available in the marketplace. The marine steering industry had two main market segments. They are as follows: One of the segment was the marine distribution and dealer network that sold Telexed-branded products to boat companies and individual boat owners. Sales of marine products were split almost equally between original equipment manufacturers like Volvo Pentane and aftermarket dealers. A second segment includes stern drive engine companies like Volvo Pentane that would purchase a private label steering system and integrate it with their engine to provide a complete steering and controls package to boat builders. At the same time as talking about the steering services Telexed Canada also reduced components for marine engine companies like Bombardier and Volvo Pentane. These products were referred to as industrial actuation systems. During the year 1985 Telexed Canada began licensing an engine governor technology for large diesel trucks. In 1990 ancillary heater business for large trucks and buses was purchased from Cummins, which led to the development of the Preheat vehicle heater product line. The heater technology was adapted in the year 1997 to create cook stoves, which was known as modern burner units (Mbps), for use in army field kitchens. A major contract was signed with the U. S. Military for the production of Mbps. By 1999 Telexed was producing 10,iambus per year for military purposes. Telexed Canada innovation focused on product and market development that solved customer problems or created new markets. Much of Telexed Canadas success has come about because a demand was identified for new products in niche markets that were ready for a change in technology. The essential conviction of the executives of Telexed is that they dont use any technology that is not proven. They prefer calling themselves product developers. They will not develop any technology that cannot be robust and highly reliable with a low repair requirement. They take existing new (although sometimes new technology had to be invented to solve a customers problem). The executives here believe that Telexed Inc. Canada is a company that has been innovative in applications engineering as they focus on products they know they can sell because they are close to the market and know the customers very well. Here the executives think that the innovation of Telexed has a different meaning which can be understood by three questions. The questions are- How some market niche with that product can be penetrated and dominated? How reliable and robust products from that technology can be developed? How the existing technology can be exploited? However, Telexed Inc. Acquired Chaplain Engineering; the intent was to expand into new markets. At that time, the company was producing a heavy-duty commercial hydraulic steering system. In 1978 Telexed Canada introduced System, the worlds first low-cost hydraulic system for the mass pleasure boat market. Cost was a big factor because System competed against low-priced mechanical steering systems. Unfortunately, Systems plastic parts deteriorated when used beyond their mechanical capability, leading to unsatisfied customers and a risk that Telexed Canada would SSE its position in hydraulic steering. At that time, Telexed Canada had about 10% of the hydraulic steering market (the largest competitor had a share of about 80%). A new hydraulic steering system called Sea Star: Easter is a product introduced by Telexed which was introduced during the year 1984. Easter became the leading product on the market. In 1989 the new Easter was introduced. The mandate for the development team was smaller size to expand the potential market, lower cost, and better performance. Using some patented technology (a floating spigot); the new Easter was 30%cheaper to produce, 18% more efficient, and sold at the same price as the older model. In 1993 Easter Pro was introduced and was very successful in the Bass boat market where performance was the primary purchase criterion. Bay Star, introduced in 2002 for the lower-end market, was very successful (although it used up part of its innovation to fix the sales of a mechanical steering system produced by another Telexed division). Here Telexed came up with new and different innovative strategy. What they did is to regain their reputation in the marketplace; they had to come out with an overkill approach with the product. They developed a much more sophisticated and rugged all-metal system, which became Easter. This decision involved heated internal debates because the development costs were substantial. This required a lot of trust from IBM Black (Telexed Inc. Chairman and former CEO). He was willing to take some risk in the investment. There were a lot of skeptics. But, the hydraulics technology was well proven and being used in automotive systems. They were applying existing technology to a customized marketplace. From a technology perspective, the risk was (from another Telexed Inc. Business unit) was not going to satisfy customers as boat engines got bigger and more difficult to steer. This is what their concept was behind launching their new technology. Energy product development to get into heaters: They bought a product line from Cummins Engine. Cummins was not successful with the product. So, they bought the remaining inventory. This got their foot in the door, and it is much easier start a business when you have something to sell. When they did the deal with Cummins, they had already concluded that the product [the truck heater] was not any good. They did the deal anyway because it got them into a new arrest that they thought they could serve better with new products. The development of the truck heater, along with several other products, including a heater portents used by the military, provided Telexed Canada with a solid base of experience in combustion technology. This led to the development of the military cockatoos called the Modern Burner Unit ( MBA). The MBA used the same combustion technology as the truck heater and could be used as a block heater, passenger heatstroke, barbeques, or oven. The MBA project started with an inventor who had built a prototype stove. The inventor was ablate convince the U. S. Army to UT the project out for bid based on the specifications he had developed in his prototype. Later on Telexed Inc. Canada focused more on few strategies which includes the following: Pull-through Strategy: Rather than designing products and then looking for channels through which to sell them, Teleconferenced focused on end users. Executives described this strategy as a pull-through strategy. In this strategy the end users were the main sector of concentration and the design, looking for channels were not a matter of concern. Vertical Integration: Telexed Canada had always been vertically integrated. There was a consensus that, in he future, there would be less vertical integration. All the customers wanted the company to be as cost-effective as possible. In the past the company was incredibly vertically integrated. Relationships with Telexed Inc. : Within all of Telexed Inc. There was an ongoing debate about the merits of centralization and unified operating processes. Within Telexed Canada, this debate was particularly relevant given the history of the subsidiary (I. E. , 3,000 miles from headquarters) and its successful innovations. The bigger area of conflict from a corporate unified perspective involves market and product development, who owns it, ND how do they keep the innovation happening Managing Size: Telexed Canada has grown rapidly over the past three decades. Size has brought a variety of challenges. Every time they made a big Jump in revenue, there were benefits and downsides. Getting big can be a problem, which is one reason why Harold split the company into three divisions?he saw that they were accomplishing well and growing accordingly. Forward thinking: New product development and New Technologies: New product development was were generally confident that the organization would continue to develop and exploit existing technologies. The bigger challenge is dealing with new technologies. The risk is that existing products get replaced by new technologies in which we have no expertise. It is very obvious that hydraulics will go away eventually, and the market will demand more comfort at lower prices. The boat builders may integrate steering into their outboards. Most stern drive engine steering uses a cable with a power steering system. Telexed has a splendid reputation due to its well development in innovation and quality service for which they are the world leader. Apart from all success there were few reasons that were potentially bothersome. Some of these were high development costs that came up with new and innovative products, being innovative is what Telexed Inc. s all about but high development costs eventually increases the risks of failure of the new product. In 2004, the economic expenses were not under control and were relatively higher from the market. Relationship with Telexed Inc. Was another issue and delegation that arose problems like high costs, discrepancy in products etc. Maintaining the size of the organization was another enormous issue becau se the size is increasing and thus has to be managed effectively. Finally, they re always below stress for new product development, because their obtainable products technology would become past it in the near future. ND adopt with its high growth rate, hi tech niche markets, prolonged market response time and vertical integration to achieve optimum performance and creativity with minimal cost? PASTEL Analysis is an analytical tool for business planning. It is a strategic framework for understanding external influences on a business. PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental and is used for marketing planning, business and strategic planning organizational hang, business and product development and research reports. By understanding these external environments, organizations can simply maximize their opportunities and minimize their threats to the organization. Political Analysis: When a company begins a business overseas it might face some political issues while expanding the business in other countries. And because of some of these issues some factors influences the company position and way they cooperate with in the business. Companys way of dealing and conducting with such issue are certain mostly and are related to the political factors. Past Factors: Telexed Canada started its business during the year 1974 by Telexed incorporation. The company didnt agree with starting business from the scratch as it was really hard to startup new company in Canada. They would rather look around for acquisition and bought small companies that would allow them to have a new market. They bought part of Chaplain engineering, a small machine shop in Vancouver. Not only in Canada the company knew that politically this business is stable and will be profitable if they could target the perfect customers which they did by targeting the military. The military has been helping them to increase their business by ordering new product from them as they have served them successfully in the previous project. Present Factors: The military are funding them for new projects in terms of political factors. The military is giving them the change to enhance their products and create new products for them. They are always working for new technologies and trying to come up with new innovated products. Future Challenges: The way they are capturing the markets and innovating new technologies for the military, they have surely made them loyal towards them with their promising reduce value. The backing they are getting from military has a substantial part charge, rather they should reduce the amount of taxes for them as they are serving the military of that country. Economical Analysis: Determining the current position of a country in the global market is as necessary as to see whether the country falls under developed or developing nations, then economic factors of the country is one of the main factors that should be considered. This is the factor which we can relate with the current economic condition of the company. Past Factors: Sales of Telexed Canada is now at the peak according to them. Telexs products are innovative, are of high quality and add value to their customers. However, one of Telexs primary weaknesses was its products were focused on the marine pleasure craft industry which was heavily tied to the economy, and its ups and downs. Present Fatsos: The marine pleasure craft industry is dependent on the economy. When the economy is good people have disposable income to spend on luxury goods such as marine pleasure crafts and when the economy is in decline luxury goods such as boats are one of the first markets to feel the pressure. Future Challenges: Their way of inventing gives them the upper hand to earn more money by inventing a new product when no one else has done it. This was possible since they believed in creating identity and differentiate themselves from the rest of the corporation. Telexed Canada have acquired many companies so that they dont need to start something from the scratch which helps them to be profitable sooner and without any hassle. Economically the company is very strong and at this moment the company has a good amount of sales. If they can continue this service then the ales will increase at a higher rate in the future. They are always working on what they are going bring in the future. This gives them a upper hand in predicting the future economical condition of the company Social Analysis: It is important to understand the social factors of a country as it might help to find the loop holes to make the most out of it. Social factors inspect the social environment of the market, and measure determinants like cultural trends, demographics, population analytics etc. In the past, there were no such social factors that they had to deal with.